These ads can help you:

• Reach your target audience

• Build brand awareness

• Drive website traffic

• Collect high-quality leads

But only if your strategy is sharp.

🚫 Common Mistakes That Waste Budget

Before we talk about what to do, let’s quickly look at what not to do:

❌ Targeting too wide
❌ Boosting posts instead of running real campaigns
❌ Not testing creatives
❌ No clear CTA (Call to Action)
❌ Sending people to a weak landing page

These mistakes eat your budget — and give you no leads to show for it.

✅ How to Get High-Quality Leads (The Smart Way)

Here’s your step-by-step blueprint:

1. Start with Audience Research

Who do you want to reach? Be specific. Use:

• Custom audiences (website visitors, IG/Facebook engagers)

• Lookalike audiences

• Location + behavior targeting

2. Choose the Right Campaign Objective

To get leads, pick:

• Lead Generation (uses instant forms)

• Conversions (if you have a landing page)

• Messages (to start chats on WhatsApp/Instagram DM)

Avoid running just “Engagement” or “Traffic” — they don’t guarantee lead quality.

3. Create Scroll-Stopping Creatives

Use eye-catching:

• Videos (30 sec to 1 min)

• Carousels with tips or offers

• Before-after photos

• Testimonials

Add your value offer clearly.
Example: “Free Trial Session” or “Download Free Checklist.”

4. Use Lead Forms Smartly

Keep your form short:

• Name

• Email or WhatsApp

• One qualifying question (like “What service are you looking for?”)

Short forms = more fills. But qualified questions = better quality leads.

5. A/B Test Everything

Test two versions of:

• Creative

• Headline

• CTA

Find the winner and scale it. Never assume — always test.

📈 Bonus: Follow-Up Is Key

Getting leads is just the first step.
👉 Follow up quickly via WhatsApp, email, or call.
👉 Use CRM tools like HubSpot, Zoho, or Google Sheets to stay organized.

A warm lead becomes cold in 24–48 hours. Act fast.

🔧 Don’t Have Time to Set It All Up?

At HNR Social Media, we’ve helped businesses:

• Reduce cost per lead

• Improve ad ROI

• Attract real, ready-to-buy leads

🎯 We don’t just run ads — we build lead machines.

👉 Book a free strategy call today.